Baker M.J. Maseko
Baker Maseko is the Founder and Chairman of NICS. He holds a Degree in Law from the University of the Western Cape and has an extensive experience in the Advertising and Marketing space. He was previously Executive Deputy Chairperson and co-founder of Azaguys Advertising and Marketing, responsible for strategy and business development in the mass market. He was also joint Agency Head and joint Head of Strategy for the African National Congress National Election Campaign 1998 – 1999.
He further acts as Chairman of BMJ Investment Holdings (Pty) Ltd (Multi Disciplinary Investments Holding Company), Lesira Trading (Pty) Ltd (Manufacturer and Supplier of Intelligent Water Meters), Ashante Investment Holdings (Pty) Ltd (Investments in Exploration and Mining of Diamond and Coal Resources), BMJ Resources (Pty) Ltd, BMJ Coal (Pty) Ltd, and BMJ Diamonds (Pty) Ltd.
Obtained his Law degree from the University of Pretoria. Had his first stint of employment with ABSA Bank’s Legal and Risk Management Department for five years. He proceeded to join John Craig’s Legal Department, where he became instrumental in the formation of MISAB Collection Agency. He became the first Managing Director of MISAB, specializing in collections within the retail business market. He subsequently joined the NICS group in 2001 where he currently serves as a Managing Director.
Graduated from Rand Afrikaans University with a B.Comm and the University of South Africa with a B.Compt Hons majoring in Accounts, Tax, Auditing, and Cost Accounting. Completed 5 years articles with the now KPMG. Spent 10 years in distribution, manufacturing, and marketing, developing entrepreneurial skills, building brands and customer loyalty. Joined the NICS Group in 2003.
He obtained his BAEd degree at Vista University and started his career with Living Pine SA (Pty) Ltd specializing in the Quality Control of the final line. He moved to Sales House Credit Office in Pretoria 1998 with the focus on collections as a Consultant.
He later moved to MISAB & Associates in 1999 as a Consultant where his specialty was collections and he was elected as a team leader in 2002. He was subsequently employed by NICS as an Area Manager specializing in Collections Operations with
the special focus on resources and projects contributing to revenue producing activities.
Within 5 years, he had an extensive understanding of the business profile and managing operations. He was then promoted to the Executive Operations Management role in the organisation.
With his progressive expertise in leadership and problem solving, he now serves as a Director of Operations, having been a committed team player for the company for over a decade.